About Ge

As digital designer, I’m motivated by user experience, and inspired by great design.
I enjoy taking projects and turn them into simple, adapted and beautiful designs.
I offer solid, professional yet creative design solutions to help launch and grow your business.

Ge Song
Senior UI/UX Designer

I’m a UI/UX Designer with nearly 10 years industry experience, passionate in creative projects across multi-platforms. From initial idea generation at both proposal and production stages, I am striving to deliver the most effective solution at the highest of standards. I am an organised, pro-active and versatile worker with proven social skills and have them ability to adapt to different types of projects, target audiences and extreme situations.

Specialties:

  • Web Design and Strategy
  • UI/UX design
  • Wireframe and prototype
  • User-centred design and accessible design
  • Agile Environment Experience
  • E-Commerce Design & CMS & Usability
  • Mobile App design
  • Corporate Brand Development
  • Design lead & Art Direction
  • Creative Problem Solving
  • Advertising
  • Print design and production
  • Illustration & Hand Drawing

2013 – 2016

Working as the senior digital designer in the digital team, I am responsible for all the digital projects production, creating both user experience visual design that is seamless across all platforms. I produce intuitive, elegant and simple solutions for UI and UX design. My job also involves pitching for new business and art direction on a wide range of projects.

  • Art direction
  • Working with stakeholders, marketing team, UX architects, developers and researchers to deliver user-focused solutions.
  • Involves in the whole UI/UX process, for both pitches and production, from initial business/user researching, creating concept, wireframing, prototyping to finalisation.
  • Working closely with the Business Team and UX team for business strategy and user research.
  • Illustration and character design for projects.

Clients: IAAF, Sports Direct, Volkswagen, Castrol, Jaguar, NFL, FA, Tesco and DHL etc.

2010 – 2013

Working as the sole designer, leading the creation of producing responsive e-commerce sites from concept to fruition. Taking user & business needs into consideration through out.

  • Art direction
  • Producing detailed UX wireframes for sites, based on a given brief.
  • Creating eye catching, intelligent, professional, and easy to use websites, including Ecommerce, CMS and Digital Asset Management website.
  • Producing fresh branding concepts for new businesses (print & web solutions)
  • Liaising with clients alongside Project Managers to define briefs and address client feedback.
  • Client & internal email design.

Clients: Getty Images, Fifa, Trilogy, Hilditch and Key and Sara Berman etc.

2009

Working for different agencies as freelance graphic desiger, such as Toast, Manning Gottlieb, PHD and Capita.

  • Art direction Advertising design for JTI (Japan Tobacco International), and branding for Tobacco Trade website.
  • Print design including: brochures, posters, leaflets and branding.
  • Branding, advertising and website design in the New Business & Marketing department. Design promotional assets for a multitude of campaigns.

2007 – 2008

Lead designer at Brand Arichitecture International of TBWA\ London, work for leading brands brands: Chivas, Nissan, Sony, Stokee etc. Duties: Concept, design, layout, pre-press/production, for brochures, advertisements, print and screen presentations, packaging, photo retouching, packaging and illustration.

• Brand strategy & Identity development
• Layout & Pre-press/production
• Advertising, packaging, print design and screen presentations
• Illustration

Clients: Chivas, Nissan, Sony, Stokee, Canderel and Purevia etc.

Skills

Photoshop 95%
Illustrator 95%
Indesign 90%
Invision 95%
Sketch 3 60%
Balsamiq 80%
Mockflow 80%
Axure 8 60%
Dreamweaver 40%
Keynote 60%